Somewhere there's a 17-year-old who lost their best friend last year. They're going to carry that name for the rest of their life — to college, to their first job, to their wedding, to the hospital when their kids are born.
They'll never stop carrying it. They just need somewhere to put it.
RMF is for them. Not for the brand. Not for the aesthetic. For the actual human being who is going to wake up on a Tuesday in twenty years, pull something over their head, and feel something.
That's who we make this for. That's who we'll always make it for.