Sales are about clearing inventory. They are about moving product that didn't move on its own. They are about the economics of fashion — the margin calculation that says: better to get something than nothing.
RMF will not run a sale. Not now. Not in a year. Not when the inventory builds up and the spreadsheet pressure says it would make sense.
The reason is not stubbornness. The reason is that a sale on an RMF piece would say something we do not mean to say.
Every piece in this brand was made to honor someone. It was priced to reflect what that person deserved — which is quality, which costs what quality costs. To discount that piece is to say, implicitly, that the honor attached to it has a markdown. That the memory it carries is worth less today than it was last Tuesday.
It isn't. It won't be.
If an RMF piece is too expensive for you right now, it will be the same price next month. Not because we are indifferent to accessibility — but because we are committed to meaning something. And things that mean something do not go on sale.
When you buy RMF at full price, you are not overpaying for a T-shirt. You are buying something that was made with someone in mind, priced to reflect that, and will still carry that meaning when everything else in your closet has worn out.
That is what we are selling. And that does not go on sale.